Black Friday and the Marketing Madness

Black Friday and the Marketing Madness

The one day that consumers and businesses look forward to is the day after Thanksgiving. Where you have thanked the universe for all that you have, and now is the time to appreciate your blessings. And what better way to do that then to spend what the good Lord has provided. For small businesses, there is cutthroat competition out there, and to entice a customer has become a herculean job. Aside from the great Black Friday deals everyone gives on this wonderful holiday, here are some ways to attract consumers to buy your product.

The Humorous Black Friday Post: There is no better way to get someone’s mood uplifted with a really funny commercial. And who doesn’t like a little laugh? Some of the best Black Friday ads come from comical posts. The better the mood then, the more they will shop. Sometimes it’s those funny ads that stick in your head, and if you come up with a catchy jingle or a clever twist on words, it is sure to leave a lasting impression. People are then more likely to share this post on social media, and this is a sure-shot way to gain followers as well. Awarding for Reposting: Another way consumers get attracted to a product is if you give them a reward for reposting on social media. Make it a part of Black Friday special deals, where you give them a Black Friday discount coupon for reposting your brand. This way the brand gets followers, and consumers have something to gain as well. As a brand, you can also offer the consumer the chance at a free gift if they repost your ad. The incentive to get something free always works, as who doesn’t like something complimentary.

Make your post Aesthetically Pleasing. Colors and graphics always attract people, and the same goes for when people are looking for the best Black Friday deals. The more visually pleasing your ad is, the more chances are that a consumer is going to go for it. Stick to bright colors and bold fonts. Since winter is fast approaching and things are generally gloomy and grey, it always helps to have some color in one’s life.

Profit with a Purpose: You want people to know that your brand means something, not that you are just in it for the money. Therefore, you need to highlight what exactly you are doing for that. Some brands do a one for one deal, for every one shoe that is purchased, another pair will be given to the underprivileged. Everyone likes to shop for a cause, and that way you feel like with your pair of shoes, someone else is benefiting as well. You can also make it part of your Black Friday online special, where if you specifically purchase the product online, a percentage of that will be given to charity.

The Environment Friendly brand. Everyone knows that we need to work on protecting the environment more than ever now. With Global Warming and Climate Change, things are worse than ever. A great way to market your product for phenomenal Black Friday sales is to highlight the fact that your brand is contributing to saving the environment. To stay away from plastic products, and making sure that things are animal cruelty and testing free is the way to go.

Count Down to the Sale: Somehow, creating anticipation for a certain event is always thrilling. You can do a fun countdown on your page, by making it sound like one of the best Black Friday Sales that your brand has had. It creates the feeling that time is running out, so they need to buy the product as soon as possible. You can use a fun animated Java Script for this. That way consumers keep a look out, and it’s exciting at the same time.

The Video Way: Since we are a very visual society, and see plenty of moving images daily, sometimes the best way to sell a product is to make a little video of it. That way you find out the latest Black Friday deals without much effort. And with YouTube and internet, one does not need to spend much money on these campaigns. The effect is more long lasting as well, and the impression of the ad stays with the consumer for a greater time.

What are you waiting for then? Hurry and get on the Black Friday bandwagon, and create a lasting impression for your brand! Consumers are always happy with a good deal, now your job is selling it to them.

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